Writing for the Entrepreneur

Communication should be like messages in a bottle. Every word precious - not enough paper and not sure of the reader's ability to digest your message. 

Writing Rules:

1. Short: nobody has time to read your stuff

2. Simple: A complicated message is hard.  Nobody is looking for something hard to do.

3. Selfish: Always answer the question: "What's in it for me?" from the perspective of the reader