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Writing for the Entrepreneur

Page history last edited by Kim Brand 15 years, 10 months ago

Writing for the Entrepreneur


Communication should be like messages in a bottle. Every word precious - not enough paper and not sure of the reader's ability to digest your message. 


Writing Rules:


1. Short: nobody has time to read your stuff

2. Simple: A complicated message is hard.  Nobody is looking for something hard to do.

3. Selfish: Always answer the question: "What's in it for me?" from the perspective of the reader


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